Our minimum viable data set is four fields: when a customer started, what plan they are on, how much they pay, and where they live. That is enough to begin a Proof of Value. Beyond that minimum, we work with billing history, service records, call center logs, cancellation history, and unstructured data like agent notes and field technician records — which often carry the richest signal. We also enrich your data with third-party inputs: property values, neighborhood demographics, and income indices. Imperfect or incomplete data is the norm across every client we have worked with. We will tell you exactly what your data enables — and what enrichment would add on a preliminary scoping call.